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Tell Me A Story: How Video Ads Can Drive The Best Results Online

by Anupam Gupta Successful online advertising isn’t just about the channel — from search to display to video — it’s about storytelling. When ads incorporate narrative elements, they increase interaction rates and the audience’s willingness to consider the product, react, or even move towards a purchase. Savvy advertisers know that nothing tells a story better … Continued

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Ten compelling reasons to add video to your website and beyond.

Here at StoryFirst we share every day our belief that telling your story via web video makes a big difference in your business. It makes your website more human, more accessible, and more appealing. And, when engaged in your other communications channels your videos will improve the effectiveness of those as well. However telling stories … Continued

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Google Joins the Storytelling Bandwagon: Still Room for You!

Google’s recently joined the storytelling bandwagon– they’re calling the campaign “Search Stories” and several of the stories are actually quite good. They’re compelling spots and the brand message is clear, fun and engaging. By telling a story – Google is the vehicle instead of the concentration – the audience can stay engaged and exposed to … Continued

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Tell More Stories: It’s Good for Business.

We live in a world of information overload. We’re flooded with data, facts, statistics and information in all forms. Definitive answers to specific questions are easily and immediately available from search engines. However, people want and need more than facts to be engaged. They want understanding, meaning and context that is relevant to them They … Continued

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Turning Left When They Think You’ll Turn Right

“No scene that doesn’t turn.” Such is the motto of Robert McKee’s bible for storytellers, Story. Until I read his book a couple years ago and started hearing more and more screenwriters refer to “turns” and “reversals” and “turning left when they think you’ll turn right,” I had no idea how important a concept this … Continued

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