by Dave Neelsen | May 17, 2013 | Storytelling For Business, Video Marketing
Putting a web video on page one of your website is not about information, it is not about product presentation, it is about trust establishment. As this article will explain, giving visitors to your website a chance to see you the owner – face-to-face in a web...
by Dave Neelsen | Dec 10, 2009 | Content Marketing, Social Media
Facebook recently announced a series of changes to its platform, and the roadmap has a substantial impact on how brands approach building a Facebook presence. While changes to Facebook’s platform are nothing new, this is the first time the company has announced...
by Dave Neelsen | Oct 20, 2009 | Social Media
Marketers Will Find Themselves Making Moves They Don’t Want to Unless They Have a Real Strategy Two words: “reputational triangulation.” That’s our new reality in managing brands. This became obvious to me after spending countless hours talking...
by Dave Neelsen | Oct 11, 2009 | Content Marketing
Heard about Google Sidewiki? You need to check it out. This is important. Sidewiki is basically a collapsible browser sidebar (available by free download) that currently works with Firefox (as part of the Google toolbar) and IE. It allows anyone to comment on any...
by Dave Neelsen | Oct 11, 2009 | Uncategorized, Video Marketing
There are many new techniques people using to promote and increase the sales of their website. Videos are considered as one of the best methods for communicating with audiences. A fact that all of us know is that it’s much easier to consume the visual image than to...
