It was 2007.
YouTube was just two years old, and Apple was about to introduce the first iPhone. The paradigm shift coming to the world of marketing and business was like a meteor on a path toward Earth.
At that moment in history, most video production companies’ value proposition was still rooted in their access to professional equipment. Likewise, traditional ad agencies emphasized a “features and benefits” approach to selling. Both approaches were rendered obsolete.
Control over traditional marketing channels (TV and print) was ripped from ad agencies and production companies and placed literally into consumers hands.
Our founders were working in film production and traditional agencies at the time, but they saw the meteor coming.
Businesses needed a different marketing approach; an approach focused on finding differentiators that consumers would notice in an attention economy. Audiences wanted what they always wanted: respect. YouTube and Apple gave them power to demand it.
In 2009, StoryFirst Media was launched.
What drove us then still drives us today –
Listen and learn.
It’s why we begin every engagement with a conversation. We talk and listen together.
Character is behavior.
As a client of ours, your videos need to influence an audience. To do so, they must establish trust through behavior, not words alone.
As Batman says in the 2005 film Batman Begins, “It’s not who I am underneath, but what I do that defines me.”
Too much of marketing has been focused on what we say and not enough on what we do. But we grow when we discover our difference, and our videos, marketing, and businesses succeed when we show that difference in action.
We’d love to have a conversation
and get to know you!
OUR FILM PROJECTS
Watch it here for FREE.