Thanks to Jeremy Scott at ReelSEO.com for the fine piece below. I had a really interesting and occasionally heated discussion with a client today about the purpose of video, and I thought it was worth a broader discussion. The issue was the use of online...
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6 Tips for Making Online Video Work for Small Business
What It Takes to Make Video an Effective Content Marketing Tool Yes, even a small business can use video effectively to communicate with its customers online. However, as we amateur carpenters doing home repair know, you can wind up with a mess instead of a...
10 of the Best Social Media Tools for Entrepreneurs
Whether your company is just starting out, just starting to turn a profit or already on the verge of an acquisition, as an entrepreneur you’ll be constantly evaluating the tools that will help get your business to the next stage. Even if the ink on the business plan...
Viral Video – The Fun Theory
Thought I'd take a look at viral video this week to explore how the qualities that make a video a viral success can apply to making your business video a success as well. Obviously, the likelihood of your business videos going viral are slim, thought the same...
Six Reasons Videos That Don’t Go Viral Are Valuable
When people talk about online video they typically talk about videos like this one, the Minnesota wedding entrance choreographed to the Chris Brown ballad Forever. The video was published July 19, 2009, and it now has nearly 30 million views. It had nearly 19 million...
Tell the Story Differently through Different Media
It's frustrating to watch the sheer number of marketers tell a great story, but repurpose that story the same way in all their media. Ian Alexander over at Eat Media constantly harps (and rightfully so) on the concept that the story you tell in print versus mobile...
Top 10 Viral Videos – August 2009
Viral videos from UK companies Bensons for Beds and Johnnie Walker, and international electronics giant Sony topped the list of the 10 viral campaigns and videos selected by video-content distributor Goviral as the most interesting and innovative in August 2009. The...
Don’t Blame Google Sidewiki if Your Brand Takes Another Hit
Marketers Will Find Themselves Making Moves They Don't Want to Unless They Have a Real Strategy Two words: "reputational triangulation." That's our new reality in managing brands. This became obvious to me after spending countless hours talking about the implications...
Video – It’s Not About You, It’s About Your Customers.
The article below was featured in the latest issue of ContentWise. ContentWise is a monthly eZine that I would recommend for anyone interested in content marketing. Standard subscription is free. More and more businesses are using video as part of their overall...
3 Ways to Support the B-to-B Sales Cycle With Video
Video for video's sake is not the right approach in using this tool for b-to-b direct marketing efforts. A more strategic plan that has proven to produce good results, explains Brightcove, an on-demand video platform provider, in its whitepaper B2B Marketing With...
Non-Profits ‘Outblog’ Private Sector
The largest charitable organizations in the US far outpace the business world and academia in both their use of and familiarity with social media and their measurement of online buzz, according to a study by the University of Massachusetts Dartmouth Center for...
YouTube’s New Feature for Nonprofits – A Game-Changer!
A few months ago YouTube announced that organizations that are in the YouTube Nonprofit Program would be able to use the overlay advertising feature to create donation links. They call the feature “Call To Action” and said that in their first test of this,...
Media Change, Behavior Change – Things are Changing FAST!
A Must See Video If you are interested in how our media behavior has changed and will change in the future, take a couple minutes and watch this video. Great example of how to promote a conference too....
Content Marketing / Custom Publishing Research – Marketers Telling the Story
Really interesting study on content marketing and custom publishing research led by King Fish Media with help from Hubspot, Upshot and Junta42. (Note: the study requires name and email to download and the 20-page eBook can be downloaded here). Here are the highlights...
“Conversational Marketing” – Try Web Video
How do you feel when you visit a website and they entice you to click a link to watch a video? If the video plays instantly, and it’s worthwhile or entertaining, you probably enjoy it. That’s why video is booming on the web! However, what about when instead of cutting...
Get Ready. You No Longer Own Your Website.
Heard about Google Sidewiki? You need to check it out. This is important. Sidewiki is basically a collapsible browser sidebar (available by free download) that currently works with Firefox (as part of the Google toolbar) and IE. It allows anyone to comment on any...
Importance of Having Videos on Your Website
There are many new techniques people using to promote and increase the sales of their website. Videos are considered as one of the best methods for communicating with audiences. A fact that all of us know is that it’s much easier to consume the visual image than to...
A New Video Story from StoryFirst: “Makin’ Cupcakes” – Daisy Cafe & Cupcakery
[youtube=https://www.youtube.com/watch?v=1sueI824Aqg&feature=player_embedded] Take a peek inside the kitchen of Daisy Cafe & Cupcakery to see how the artists work to create cupcakes that look as good as they taste! https://www.daisycafeandcupcakery.com/ Video...
How Social Media Has Redefined “Celebrity” And Made It Free for the Taking
By Bill Seaver, Micro Explosion Media I’ve been fascinated by people’s interest in celebrity since I was a child. With the last name Seaver, my grandpa used to jokingly tell people we were related to the famous New York Met’s pitcher, Tom Seaver. He wanted to tap into...
Oh, Yeah? Give Me One Good Reason.
"Marketers who embrace demand generation and lead nurturing programs must generate a lot of content to keep those programs running," Ardath Albee notes in a recent post at the Marketing Interactions blog. But generating content for content's sake alone never gets the...