MENU

Visit Us at these Fine Locations

LinkedIn YouTube

Using Web Video Marketing To Improve Profits

Entrepreneurs from all over the world are realizing the value in web video marketing. This is a new and improved way to reach your selected audience and offer them a whole new way to connect to your online business. Think of it like shooting a commercial especially for the internet.

Web video marketing is based on the idea that visual people respond better to video than they do to just the written word. You can have your video professionally shot, or you can do it yourself if you can produce a relatively professional looking product. While some of the pioneers of this sort of marketing used cell phones to shoot their video, this is no longer a recommended method of shooting your stream.

Your videos should tell the stories of your business, yours, your history, your people, your customers. And,  your video should reflect a genuine tone, as you are reaching out to consumers in a personal and potentially profitable manner. You want them to connect to you and reach for their wallets.

Launching a web video marketing campaign works very much in the same way television advertising had. Because the consumer can see you, can feel some sort of connection to you, your business, your story, they feel a sense of trust, your profit margin is likely to see results. Reaching your audience still requires some of the same basic search engine optimization elements that article writing entails, but your consumers reach your video instead of just an article.

Compounding your web video marketing campaign with well written articles is like setting yourself up for a slam dunk. Often displayed on the same page, your article works to bring in the traffic while your video is there to close the deal.

Just like a television commercial can either turn on a consumer or turn off a consumer, a web video marketing campaign can do the same. To avoid the unintended, it’s critical that the content is relevant to your audience, and it is presented in an authentic manner in-line with who you are your companies brand.

As more internet entrepreneurs start recognizing the value of web video marketing, the practice is becoming increasingly sophisticated. The most profitable ones are the ones that offer a firm delivery of story and subject matter that encourages the consumer to be Credit card picinterested. You want to talk to people as though you understand and relate to their needs from behind the computer screen. When you give consumers the opportunity to become familiar with you and your business, they tend to respond by drawing out their credit cards.

  • I couldn’t agree more. That’s where the use of motion graphics are at their best. Check out my show reel for bits and pieces of web video examples as well as tv broadcast spots.