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Ten compelling reasons to add video to your website and beyond.

Here at StoryFirst we share every day our belief that telling your story via web video makes a big difference in your business. It makes your website more human, more accessible, and more appealing. And, when engaged in your other communications channels your videos will improve the effectiveness of those as well. However telling stories … Continued

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Google Joins the Storytelling Bandwagon: Still Room for You!

Google’s recently joined the storytelling bandwagon– they’re calling the campaign “Search Stories” and several of the stories are actually quite good. They’re compelling spots and the brand message is clear, fun and engaging. By telling a story – Google is the vehicle instead of the concentration – the audience can stay engaged and exposed to … Continued

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2010 Predictions Round-Up

Over the course of December eMarketer weighed in with predictions for 2010 trends in several key areas. The following are a few highlights. Seven predictions from eMarketer CEO Geoff Ramsey. Ad dollars will continue to accelerate their move from traditional to digital, though aggregate media spending will fail to return to former levels. Marketers will … Continued

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Online Video Now Used by 84% of Marketers

The following is from An overwhelming majority (83.5%) of brand and agency marketers in a recent study say they currently are using some type of online video in their marketing efforts, and most expect their use of the medium to grow in the coming years, according to a survey by TurnHere. The study, which … Continued

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5 Things Video Will Replace in Your Business

It’s easy to forget just how many different ways video can enhance communications. Anywhere there is a repeatable (and often complex) message, video can lend a helping hand to tell that story more efficiently and in some cases tell it better. We’re highlighting 5 of the most popular ways we’ve seen people scaling their communication … Continued

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