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Our 5 Favorite Ads of Super Bowl XLVIII

by Michael Neelsen The Super Bowl is the biggest brand storytelling day of the year. For one day, all the major brands that live and die with seductive imagery, features & benefits, and data & rhetoric suddenly decide to tell a story. Here are StoryFirst Media’s 5 favorite commercials that aired during the game: #05: … Continued

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Great Brand Stories, Vol. I : Starbucks

By Michael Neelsen Today we will be breaking down a brand story released by Starbucks to promote its new Veranda (blonde) Roast. First, Watch the Video This is a great example of brand storytelling. Let’s take it beat by beat. The Aesthetics The very first image is a high-contrast black-and-white photograph of a hip twentysomething … Continued

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A Brand Storytelling Lesson from the NFL

By Michael Neelsen StoryFirst Media was founded in Wisconsin, and as such, we are Green Bay Packers fans (another clue would be our 2012 award-winning documentary Last Day at Lambeau). This past Sunday, the Packers completed the biggest comeback for a win in their illustrious 94 year history. The game was against the Dallas Cowboys, … Continued

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Ten compelling reasons to add video to your website and beyond.

Here at StoryFirst we share every day our belief that telling your story via web video makes a big difference in your business. It makes your website more human, more accessible, and more appealing. And, when engaged in your other communications channels your videos will improve the effectiveness of those as well. However telling stories … Continued

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Tell More Stories: It’s Good for Business.

We live in a world of information overload. We’re flooded with data, facts, statistics and information in all forms. Definitive answers to specific questions are easily and immediately available from search engines. However, people want and need more than facts to be engaged. They want understanding, meaning and context that is relevant to them They … Continued

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