By Michael Neelsen The human brain is hardwired to receive information in narrative form. If you wake up looking forward to wearing your new outfit to work and spill coffee on it, this thought might cross your mind: “My day just got off to a bad start.” This thought in itself is your brain taking … Continued
Full PostBy Michael Neelsen When was the last time you actually enjoyed watching a traditional corporate video? If you’re like me, it’s been a damn long time (if ever). So why do we keep making them? I’ll define what I mean by ‘corporate video’. A corporate video (in the traditional sense) is a piece of video … Continued
Full PostWhat a great word, Action! In the world of film and video production it harkens to old world images of a director with megaphone and beret shouting action to get the cameras rolling. In the world of brand storytelling the word action takes on its greatest significance once you’ve actually finished the production of telling … Continued
Full PostPutting a web video on page one of your website is not about information, it is not about product presentation, it is about trust establishment.
Full PostBy Amy Porterfield Social Media Examiner There’s no doubt that online video marketing is on the rise. Numerous studies and statistics prove that video works. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. That’s a pretty impressive stat! Online video … Continued
Full PostWatch this awesome video and tell us what you think … Roger Ebert in a recent post with this video asked, “Are social media creating something wonderful for the human race? Or are they the first step toward the formation of a Hive Mind?” Well Roger, we come down on the side of Awesome, Inspiring … Continued
Full PostI have recently been studying the works of the early Soviet film pioneers and their respective texts. While Sergei Eisenstein is the most remembered today, it’s important not to forget that he was but one member of an entire movement in world cinema history that took place in the USSR from 1910 to the mid-1930s. … Continued
Full PostBy Kipp Bodnar, Social Media B2B Making and distributing good B2B video content takes time. It isn’t a quick process to arrange a video shoot, edit video and then upload it to the social web. This work though can come with a substantial pay-off if as a B2B company you understand how to do the … Continued
Full PostOkay, I’m a little late to the party on this gem of a short film by Filmmaker Jamie Stuart. He’s receiving national attention for this short film he made about the recent East Coast blizzard. Stuart shot “Idiot with a Tripod” on December 26th…
Full PostThis post is a guest post by Roger Dooley, a writer, speaker and researcher in marketing, and in particular the use of neuroscience and behavioral research. This post was first published on PRSAY, the executive blog of the Public Relations Society of America (PRSA). By Roger Dooley I tend to be more of a consumer … Continued
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