This is a fabulous GUEST POST by Shawn Amos from the most excellent web publication FleischmanHillard TRUE. TRUE is is an award-winning online magazine that features insights from thought leaders in the worlds of communications, marketing and media. We highly recommend that you add yourself to their list of readers now. Do so HERE. Let … Continued
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Today we will be breaking down a brand story released by Starbucks to promote its new Veranda (blonde) Roast.
Full PostWhat a great word, Action! In the world of film and video production it harkens to old world images of a director with megaphone and beret shouting action to get the cameras rolling. In the world of brand storytelling the word action takes on its greatest significance once you’ve actually finished the production of telling … Continued
Full PostPutting a web video on page one of your website is not about information, it is not about product presentation, it is about trust establishment.
Full PostBy Amy Porterfield Social Media Examiner There’s no doubt that online video marketing is on the rise. Numerous studies and statistics prove that video works. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. That’s a pretty impressive stat! Online video … Continued
Full PostBy Kipp Bodnar, Social Media B2B Making and distributing good B2B video content takes time. It isn’t a quick process to arrange a video shoot, edit video and then upload it to the social web. This work though can come with a substantial pay-off if as a B2B company you understand how to do the … Continued
Full PostOkay, I’m a little late to the party on this gem of a short film by Filmmaker Jamie Stuart. He’s receiving national attention for this short film he made about the recent East Coast blizzard. Stuart shot “Idiot with a Tripod” on December 26th…
Full PostThis post is a guest post by Roger Dooley, a writer, speaker and researcher in marketing, and in particular the use of neuroscience and behavioral research. This post was first published on PRSAY, the executive blog of the Public Relations Society of America (PRSA). By Roger Dooley I tend to be more of a consumer … Continued
Full Postby Anupam Gupta Successful online advertising isn’t just about the channel — from search to display to video — it’s about storytelling. When ads incorporate narrative elements, they increase interaction rates and the audience’s willingness to consider the product, react, or even move towards a purchase. Savvy advertisers know that nothing tells a story better … Continued
Full PostHave you noticed that the number of companies now switching their operations online is increasing all the time? E-commerce is now overtaking regular means of trade in various sectors. If you want to maximize your profits online then it is essential that you understand and implement the latest techniques in internet marketing. In 2010 this … Continued
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