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Great Brand Stories, Vol. I : Starbucks

By Michael Neelsen Today we will be breaking down a brand story released by Starbucks to promote its new Veranda (blonde) Roast. First, Watch the Video This is a great example of brand storytelling. Let’s take it beat by beat. The Aesthetics The very first image is a high-contrast black-and-white photograph of a hip twentysomething […]