Check out this video with great insights by Greg Jarboe and from the fine folks at ReelSEO. And be sure to check out the Monty Python YouTube case study that he mentions. It’s truly enlightening to the potential of YouTube as both a direct marketing and sales conversion tool – Monty Python DVD sales went up 23,000%.
https://www.youtube.com/watch?v=A3IClPnVoZ8&feature=player_embedded
Here is the link to the Monty Python case study.