by Dave Neelsen | May 17, 2013 | Storytelling For Business, Video Marketing
Putting a web video on page one of your website is not about information, it is not about product presentation, it is about trust establishment. As this article will explain, giving visitors to your website a chance to see you the owner – face-to-face in a web...
by Dave Neelsen | Sep 28, 2012 | Social Media, Storyteller News, Storytelling For Business, Video Marketing, Video SEO
Here at StoryFirst we share every day our belief that telling your story via web video makes a big difference in your business. It makes your website more human, more accessible, and more appealing. And, when engaged in your other communications channels your videos...
by Dave Neelsen | Jan 11, 2010 | Content Marketing, Video Marketing
Over the course of December eMarketer weighed in with predictions for 2010 trends in several key areas. The following are a few highlights. Seven predictions from eMarketer CEO Geoff Ramsey. Ad dollars will continue to accelerate their move from traditional to...
by Dave Neelsen | Oct 20, 2009 | Social Media
Marketers Will Find Themselves Making Moves They Don’t Want to Unless They Have a Real Strategy Two words: “reputational triangulation.” That’s our new reality in managing brands. This became obvious to me after spending countless hours talking...
by Dave Neelsen | Oct 11, 2009 | Content Marketing
Heard about Google Sidewiki? You need to check it out. This is important. Sidewiki is basically a collapsible browser sidebar (available by free download) that currently works with Firefox (as part of the Google toolbar) and IE. It allows anyone to comment on any...