by Dave Neelsen | Nov 30, 2009 | Uncategorized
NOVEMBER 25, 2009 From eMarketer.com In October 2009, Eyeblaster reported that creative was the key to more engaging rich media ads. Based on the research firm’s “Online Video Advertising: Doubles Engagement, Boosts ROI” bulletin, video grabs attention and has a...
by Dave Neelsen | Nov 9, 2009 | Video Marketing
The following is from MarketingCharts.com An overwhelming majority (83.5%) of brand and agency marketers in a recent study say they currently are using some type of online video in their marketing efforts, and most expect their use of the medium to grow in the coming...
by Dave Neelsen | Nov 3, 2009 | Video Marketing
It’s easy to forget just how many different ways video can enhance communications. Anywhere there is a repeatable (and often complex) message, video can lend a helping hand to tell that story more efficiently and in some cases tell it better. We’re highlighting 5 of...
by Dave Neelsen | Nov 1, 2009 | Uncategorized, Video Marketing, Video SEO
Thanks to Jeremy Scott at ReelSEO.com for the fine piece below. I had a really interesting and occasionally heated discussion with a client today about the purpose of video, and I thought it was worth a broader discussion. The issue was the use of online...
by Dave Neelsen | Oct 24, 2009 | Content Marketing, Storytelling For Business, Uncategorized, Video Marketing
When people talk about online video they typically talk about videos like this one, the Minnesota wedding entrance choreographed to the Chris Brown ballad Forever. The video was published July 19, 2009, and it now has nearly 30 million views. It had nearly 19 million...
