by Dave Neelsen | Nov 9, 2009 | Video Marketing
The following is from MarketingCharts.com An overwhelming majority (83.5%) of brand and agency marketers in a recent study say they currently are using some type of online video in their marketing efforts, and most expect their use of the medium to grow in the coming...
by Dave Neelsen | Oct 20, 2009 | Social Media
Marketers Will Find Themselves Making Moves They Don’t Want to Unless They Have a Real Strategy Two words: “reputational triangulation.” That’s our new reality in managing brands. This became obvious to me after spending countless hours talking...
by Dave Neelsen | Oct 15, 2009 | Video Marketing
A few months ago YouTube announced that organizations that are in the YouTube Nonprofit Program would be able to use the overlay advertising feature to create donation links. They call the feature “Call To Action” and said that in their first test of this,...
by Dave Neelsen | Oct 11, 2009 | Uncategorized, Video Marketing
There are many new techniques people using to promote and increase the sales of their website. Videos are considered as one of the best methods for communicating with audiences. A fact that all of us know is that it’s much easier to consume the visual image than to...
by Dave Neelsen | Oct 9, 2009 | Content Marketing
“Marketers who embrace demand generation and lead nurturing programs must generate a lot of content to keep those programs running,” Ardath Albee notes in a recent post at the Marketing Interactions blog. But generating content for content’s sake...
