by Dave Neelsen | Jan 11, 2010 | Content Marketing, Video Marketing
Over the course of December eMarketer weighed in with predictions for 2010 trends in several key areas. The following are a few highlights. Seven predictions from eMarketer CEO Geoff Ramsey. Ad dollars will continue to accelerate their move from traditional to...
by Dave Neelsen | Nov 30, 2009 | Uncategorized
NOVEMBER 25, 2009 From eMarketer.com In October 2009, Eyeblaster reported that creative was the key to more engaging rich media ads. Based on the research firm’s “Online Video Advertising: Doubles Engagement, Boosts ROI” bulletin, video grabs attention and has a...
by Dave Neelsen | Nov 9, 2009 | Video Marketing
The following is from MarketingCharts.com An overwhelming majority (83.5%) of brand and agency marketers in a recent study say they currently are using some type of online video in their marketing efforts, and most expect their use of the medium to grow in the coming...
by Dave Neelsen | Nov 5, 2009 | Uncategorized, Video Marketing
Check out this video with great insights by Greg Jarboe and from the fine folks at ReelSEO. And be sure to check out the Monty Python YouTube case study that he mentions. It’s truly enlightening to the potential of YouTube as both a direct marketing and sales...
by Dave Neelsen | Nov 1, 2009 | Uncategorized, Video Marketing, Video SEO
Thanks to Jeremy Scott at ReelSEO.com for the fine piece below. I had a really interesting and occasionally heated discussion with a client today about the purpose of video, and I thought it was worth a broader discussion. The issue was the use of online...