by Dave Neelsen | Sep 29, 2009 | Video Marketing
Adding video can be the single best way to step-up your website. In a world where a search for “attorney” yields 260,000,000 (that’s 260 million!) results in 0.23 seconds, you have about that same amount of time to capture your visitors’ attention before...
by Dave Neelsen | Sep 28, 2009 | Storytelling For Business, Video Marketing
What can you do better with web video marketing than with more traditional static media? Lots of stuff! Engage Your Customer As we’ve discussed, and as you’ve probably observed yourself, video is more engaging than static images or texts could ever be. Web video is...
by Dave Neelsen | Sep 28, 2009 | Video Marketing
“We wanted to bring new life to our brand message — The Science of What’s Possible,” says Clare Hovan, Manager of Global Branding and Advertising for Waters Corporation (Milford, MA). Clare and her team, headed up by Diane Meador, Senior Director of Worldwide...
by Dave Neelsen | Sep 18, 2009 | Storytelling For Business, Stuff We Like, Video Marketing
Looking for a well executed example of great storytelling that’s fun, engaging, and just plain works – over 103,000 views and spreading fast as of this posting – watch “The Man Who Walked Around The World”. It’s a five-minute...
