by Dave Neelsen | Nov 24, 2012 | Storytelling For Business, Video Marketing
by Anupam Gupta Successful online advertising isn’t just about the channel — from search to display to video — it’s about storytelling. When ads incorporate narrative elements, they increase interaction rates and the audience’s...
by Dave Neelsen | Aug 9, 2010 | Content Marketing, Trends | Best Practices, Video Marketing
$1.34 billion in revenues predicted by 2014 The population of mobile video viewers in the US will grow nearly 30% in 2010 to reach 23.9 million, according to eMarketer’s forecasts. The still represents a reach of only 7.7% of the total population and less than 10% of...
by Dave Neelsen | Jan 11, 2010 | Content Marketing, Video Marketing
Over the course of December eMarketer weighed in with predictions for 2010 trends in several key areas. The following are a few highlights. Seven predictions from eMarketer CEO Geoff Ramsey. Ad dollars will continue to accelerate their move from traditional to...
by Dave Neelsen | Oct 26, 2009 | Video Marketing
Thought I’d take a look at viral video this week to explore how the qualities that make a video a viral success can apply to making your business video a success as well. Obviously, the likelihood of your business videos going viral are slim, thought the same...
by Dave Neelsen | Oct 13, 2009 | Content Marketing, Uncategorized, Video Marketing
Really interesting study on content marketing and custom publishing research led by King Fish Media with help from Hubspot, Upshot and Junta42. (Note: the study requires name and email to download and the 20-page eBook can be downloaded here). Here are the highlights...
