by Dave Neelsen | Oct 4, 2009 | Storytelling For Business, Uncategorized, Video Marketing
I loved this piece by National Public Radio’s Scott Simon on storytelling…and how to do it well in video: [youtube=https://www.youtube.com/watch?v=tiX_WNdJu6w&feature=player_embedded] To Scott’s excellent summary, we would add: Great stories don’t let the...
by Dave Neelsen | Sep 28, 2009 | Storytelling For Business
Mike Speiser recently wrote on the GigaOM Network that “our short-term memory is widely believed to have a capacity of seven elements, plus or minus two,” which is the reason, Speiser notes, “that U.S. phone numbers have seven digits.” If you connect items (or data...
by Dave Neelsen | Sep 26, 2009 | Social Media, Storytelling For Business, Uncategorized
How many papers do we print out, mark to be read later, or just put aside to get to when we have time? If we are lucky, we may find a chance to look at those papers at some point and if the authors are even luckier we might do more than quickly glance through them. At...
by Dave Neelsen | Sep 26, 2009 | Storytelling For Business
Remember that creative writing class you took your senior year of college because you wanted an easy elective? It turns out that dusting off the notebook where you wrote about plots and characters might be a way to help you lead your company. Organizational...
by Dave Neelsen | Sep 23, 2009 | Storytelling For Business
Everything old is new again, as the saying goes, and it’s certainly true about a communication tool that’s been around since the beginning of humanity. There’s no better way to convey ideas in a memorable way than to tell a story, either as part of...
