by Dave Neelsen | Nov 24, 2012 | Storytelling For Business, Video Marketing
by Anupam Gupta Successful online advertising isn’t just about the channel — from search to display to video — it’s about storytelling. When ads incorporate narrative elements, they increase interaction rates and the audience’s...
by Dave Neelsen | Feb 2, 2012 | Storytelling For Business, Uncategorized, Video Marketing
Google’s recently joined the storytelling bandwagon– they’re calling the campaign “Search Stories” and several of the stories are actually quite good. They’re compelling spots and the brand message is clear, fun and engaging. By telling a story – Google is...
by Dave Neelsen | Jan 30, 2012 | Content Marketing, Storyteller News, Storytelling For Business
We live in a world of information overload. We’re flooded with data, facts, statistics and information in all forms. Definitive answers to specific questions are easily and immediately available from search engines. However, people want and need more than facts...
by Dave Neelsen | Aug 21, 2010 | Stuff We Like, Video Marketing
Love this column by Grant Crowell over at REELSEO. If you enjoy Mad Men as much as we do at StoryFirst, you’ll love this read as well! By Grant Crowell at REELSEO … I was the first reporter to gleam this information from Matt Weiner, creator of the...
by Dave Neelsen | Jun 5, 2010 | Content Marketing, Social Media, Storytelling For Business
Below is an excellent recent post by Jay Baer from his blog Convince and Convert. It speaks volumes about the value of putting a plan first, not the tools. And, while Jay does not say it directly, his step #6: How Will You Be Human?, speaks directly to why your story...
