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12 oz. Stories

by Dave Neelsen | Sep 20, 2009 | Storytelling For Business, Uncategorized, Video Marketing

Cold beer, a few friends, and fun stories just seem to follow. Here’s a fine example from our friends at Shiner Brewery in Shiner, Texas of how pairing a few musicians and their great beers resulted in some very fun stories that capture viewers. The shared...

The Ten Truths of Branded Storytelling

by Dave Neelsen | Sep 20, 2009 | Storytelling For Business

By: Alain Thys In our million channel world, its is the brands whose customers tell the best stories, that win.  Yet how often do we give them via The Ten Truths of Branded Storytelling | Futurelab – An international marketing strategy consultancy.

Why Storytelling Is Critical For Business

by Dave Neelsen | Sep 19, 2009 | Storytelling For Business, Video Marketing

A few brief snips from leading storytelling practitioners on why storytelling is critical for your business today … “The implications of Web 2.0 and technological innovation on humankind are staggering. As I like to describe it, “the means of story...

Keep Walking

by Dave Neelsen | Sep 18, 2009 | Storytelling For Business, Stuff We Like, Video Marketing

Looking for a well executed example of great storytelling that’s fun, engaging, and just plain works – over 103,000 views and spreading fast as of this posting – watch “The Man Who Walked Around The World”.  It’s a five-minute...
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