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Demonstrate. Don’t Explain.

by michaelneelsen | Aug 27, 2013 | A Film Sense, Brand Storytelling, Movies, Storytelling, Storytelling For Business, Trends | Best Practices, Video Marketing

By Michael Neelsen On January 24, 1978, Steven Spielberg was sitting in a writers’ room with George Lucas and Lawrence Kasdan. They were hard at work structuring a story about a pseudo grave-robber in the 1930s who searches for the Lost Ark of the Covenant. That story...

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