by Dave Neelsen | Jan 30, 2012 | Content Marketing, Storyteller News, Storytelling For Business
We live in a world of information overload. We’re flooded with data, facts, statistics and information in all forms. Definitive answers to specific questions are easily and immediately available from search engines. However, people want and need more than facts...
by Dave Neelsen | Dec 10, 2009 | Content Marketing, Social Media
Facebook recently announced a series of changes to its platform, and the roadmap has a substantial impact on how brands approach building a Facebook presence. While changes to Facebook’s platform are nothing new, this is the first time the company has announced...
by Dave Neelsen | Dec 8, 2009 | Uncategorized
Celebrity chef Gordon Ramsay has built a reality-television empire with his abrasive style, ready arsenal of barbed insults and propensity for four-letter words. It all adds up to great television. But in the case of Kitchen Nightmares, which focuses on Ramsay’s...
by Dave Neelsen | Nov 11, 2009 | Content Marketing
From: MarketingSherpa SUMMARY: Your marketing content library can be an incredible resource in lean economic times. You have opportunities to repurpose, reformat and reuse that content for new lead generation campaigns. We’ve collected five examples of clever content...
by Dave Neelsen | Nov 3, 2009 | Video Marketing
It’s easy to forget just how many different ways video can enhance communications. Anywhere there is a repeatable (and often complex) message, video can lend a helping hand to tell that story more efficiently and in some cases tell it better. We’re highlighting 5 of...
