by michaelneelsen | Feb 14, 2014 | Brand Storytelling, Storytelling, Storytelling For Business, Trends | Best Practices
By Michael Neelsen When most of us first start to dabble in storytelling, we fall into the trap of what I’ll call “and then” storytelling. How many copywriters write corporate scripts that are nothing more than a list of talking points, brand...
by michaelneelsen | Jan 28, 2014 | Brand Storytelling, Content Marketing, Storyteller News, Storytelling, Storytelling For Business, Trends | Best Practices
By Michael Neelsen Today we will be breaking down a brand story released by Starbucks to promote its new Veranda (blonde) Roast. First, Watch the Video This is a great example of brand storytelling. Let’s take it beat by beat. The Aesthetics The very first image...
