by Dave Neelsen | Nov 30, 2009 | Uncategorized
NOVEMBER 25, 2009 From eMarketer.com In October 2009, Eyeblaster reported that creative was the key to more engaging rich media ads. Based on the research firm’s “Online Video Advertising: Doubles Engagement, Boosts ROI” bulletin, video grabs attention and has a...
by Dave Neelsen | Nov 3, 2009 | Video Marketing
It’s easy to forget just how many different ways video can enhance communications. Anywhere there is a repeatable (and often complex) message, video can lend a helping hand to tell that story more efficiently and in some cases tell it better. We’re highlighting 5 of...
by Dave Neelsen | Oct 18, 2009 | Content Marketing, Storytelling For Business, Uncategorized, Video Marketing
The article below was featured in the latest issue of ContentWise. ContentWise is a monthly eZine that I would recommend for anyone interested in content marketing. Standard subscription is free. More and more businesses are using video as part of their overall...
by Dave Neelsen | Oct 16, 2009 | Video Marketing
Video for video’s sake is not the right approach in using this tool for b-to-b direct marketing efforts. A more strategic plan that has proven to produce good results, explains Brightcove, an on-demand video platform provider, in its whitepaper B2B Marketing...
by Dave Neelsen | Oct 13, 2009 | Content Marketing, Uncategorized, Video Marketing
Really interesting study on content marketing and custom publishing research led by King Fish Media with help from Hubspot, Upshot and Junta42. (Note: the study requires name and email to download and the 20-page eBook can be downloaded here). Here are the highlights...
