by Dave Neelsen | Feb 2, 2012 | Storytelling For Business, Uncategorized, Video Marketing
Google’s recently joined the storytelling bandwagon– they’re calling the campaign “Search Stories” and several of the stories are actually quite good. They’re compelling spots and the brand message is clear, fun and engaging. By telling a story – Google is...
by Dave Neelsen | Jan 30, 2012 | Content Marketing, Storyteller News, Storytelling For Business
We live in a world of information overload. We’re flooded with data, facts, statistics and information in all forms. Definitive answers to specific questions are easily and immediately available from search engines. However, people want and need more than facts...
by Dave Neelsen | Oct 18, 2009 | Content Marketing, Storytelling For Business, Uncategorized, Video Marketing
The article below was featured in the latest issue of ContentWise. ContentWise is a monthly eZine that I would recommend for anyone interested in content marketing. Standard subscription is free. More and more businesses are using video as part of their overall...
by Dave Neelsen | Oct 16, 2009 | Video Marketing
Video for video’s sake is not the right approach in using this tool for b-to-b direct marketing efforts. A more strategic plan that has proven to produce good results, explains Brightcove, an on-demand video platform provider, in its whitepaper B2B Marketing...
by Dave Neelsen | Sep 20, 2009 | Storytelling For Business
By: Alain Thys In our million channel world, its is the brands whose customers tell the best stories, that win. Yet how often do we give them via The Ten Truths of Branded Storytelling | Futurelab – An international marketing strategy consultancy.
