by michaelneelsen | Jul 8, 2013 | Brand Storytelling, Storytelling For Business, Trends | Best Practices, Video Marketing
By Michael Neelsen When was the last time you actually enjoyed watching a traditional corporate video? If you’re like me, it’s been a damn long time (if ever). So why do we keep making them? I’ll define what I mean by ‘corporate video’. A corporate...
by Dave Neelsen | Feb 6, 2013 | Storytelling For Business, Video Marketing
By Kipp Bodnar, Social Media B2B Making and distributing good B2B video content takes time. It isn’t a quick process to arrange a video shoot, edit video and then upload it to the social web. This work though can come with a substantial pay-off if as a B2B company you...
by Dave Neelsen | Dec 8, 2012 | Storytelling For Business
This post is a guest post by Roger Dooley, a writer, speaker and researcher in marketing, and in particular the use of neuroscience and behavioral research. This post was first published on PRSAY, the executive blog of the Public Relations Society of America (PRSA)....
by Dave Neelsen | Nov 24, 2012 | Storytelling For Business, Video Marketing
by Anupam Gupta Successful online advertising isn’t just about the channel — from search to display to video — it’s about storytelling. When ads incorporate narrative elements, they increase interaction rates and the audience’s...
by Dave Neelsen | Sep 28, 2012 | Social Media, Storyteller News, Storytelling For Business, Video Marketing, Video SEO
Here at StoryFirst we share every day our belief that telling your story via web video makes a big difference in your business. It makes your website more human, more accessible, and more appealing. And, when engaged in your other communications channels your videos...