by Dave Neelsen | Sep 28, 2009 | Video Marketing
“We wanted to bring new life to our brand message — The Science of What’s Possible,” says Clare Hovan, Manager of Global Branding and Advertising for Waters Corporation (Milford, MA). Clare and her team, headed up by Diane Meador, Senior Director of Worldwide...
by Dave Neelsen | Sep 20, 2009 | Storytelling For Business, Uncategorized, Video Marketing
Cold beer, a few friends, and fun stories just seem to follow. Here’s a fine example from our friends at Shiner Brewery in Shiner, Texas of how pairing a few musicians and their great beers resulted in some very fun stories that capture viewers. The shared...
by Dave Neelsen | Sep 19, 2009 | Storytelling For Business, Video Marketing
A few brief snips from leading storytelling practitioners on why storytelling is critical for your business today … “The implications of Web 2.0 and technological innovation on humankind are staggering. As I like to describe it, “the means of story...
by Dave Neelsen | Sep 18, 2009 | Storytelling For Business, Stuff We Like, Video Marketing
Looking for a well executed example of great storytelling that’s fun, engaging, and just plain works – over 103,000 views and spreading fast as of this posting – watch “The Man Who Walked Around The World”. It’s a five-minute...
