by Dave Neelsen | Oct 18, 2009 | Content Marketing, Storytelling For Business, Uncategorized, Video Marketing
The article below was featured in the latest issue of ContentWise. ContentWise is a monthly eZine that I would recommend for anyone interested in content marketing. Standard subscription is free. More and more businesses are using video as part of their overall...
by Dave Neelsen | Oct 16, 2009 | Video Marketing
Video for video’s sake is not the right approach in using this tool for b-to-b direct marketing efforts. A more strategic plan that has proven to produce good results, explains Brightcove, an on-demand video platform provider, in its whitepaper B2B Marketing...
by Dave Neelsen | Oct 15, 2009 | Video Marketing
A few months ago YouTube announced that organizations that are in the YouTube Nonprofit Program would be able to use the overlay advertising feature to create donation links. They call the feature “Call To Action” and said that in their first test of this,...
by Dave Neelsen | Oct 13, 2009 | Content Marketing, Uncategorized, Video Marketing
Really interesting study on content marketing and custom publishing research led by King Fish Media with help from Hubspot, Upshot and Junta42. (Note: the study requires name and email to download and the 20-page eBook can be downloaded here). Here are the highlights...
by Dave Neelsen | Oct 11, 2009 | Uncategorized, Video Marketing
There are many new techniques people using to promote and increase the sales of their website. Videos are considered as one of the best methods for communicating with audiences. A fact that all of us know is that it’s much easier to consume the visual image than to...
by Dave Neelsen | Oct 8, 2009 | Video Marketing
When considering the options that restaurant owners have for marketing, and where best to spend their money, there are a lot of choices. What I am about to suggest will bring you new customers and will be inexpensive compared to other methods of marketing and...
