by Dave Neelsen | Jan 31, 2014 | Video Marketing
By Michael Neelsen Today we will be breaking down a brand story released by Starbucks to promote its new Veranda (blonde) Roast. First, Watch the Video https://www.youtube.com/watch?v=HtBtHxSDpa0 This is a great example of brand storytelling. Let’s take it beat...
by michaelneelsen | Dec 14, 2013 | Brand Storytelling, Content Marketing, Movies, Storytelling, Storytelling For Business, Trends | Best Practices, Video Marketing
By Michael Neelsen In 1994, astrophysicist Kip Thorne wrote the book “Black Holes and Time Warps: Einstein’s Outrageous Legacy”. The title of the book sounds daunting. One would assume it to be filled with scientific theories and language that would surely alienate...
by michaelneelsen | Sep 6, 2013 | A Film Sense, Brand Storytelling, Content Marketing, Movies, Storytelling, Storytelling For Business, Video Marketing
By Michael Neelsen Back in 2011 when I was deep in editing for my documentary Last Day at Lambeau, I realized the movie didn’t work and I was mere weeks away from film festival submission deadlines. The movie was about the relationship between sports fans and their...
by michaelneelsen | Aug 27, 2013 | A Film Sense, Brand Storytelling, Movies, Storytelling, Storytelling For Business, Trends | Best Practices, Video Marketing
By Michael Neelsen On January 24, 1978, Steven Spielberg was sitting in a writers’ room with George Lucas and Lawrence Kasdan. They were hard at work structuring a story about a pseudo grave-robber in the 1930s who searches for the Lost Ark of the Covenant. That story...
by michaelneelsen | Jul 8, 2013 | Brand Storytelling, Storytelling For Business, Trends | Best Practices, Video Marketing
By Michael Neelsen When was the last time you actually enjoyed watching a traditional corporate video? If you’re like me, it’s been a damn long time (if ever). So why do we keep making them? I’ll define what I mean by ‘corporate video’. A corporate...
by Dave Neelsen | May 17, 2013 | Storytelling For Business, Video Marketing
Putting a web video on page one of your website is not about information, it is not about product presentation, it is about trust establishment. As this article will explain, giving visitors to your website a chance to see you the owner – face-to-face in a web...
