“Conversational Marketing” – Try Web Video

How do you feel when you visit a website and they entice you to click a link to watch a video? If the video plays instantly, and it’s worthwhile or entertaining, you probably enjoy it. That’s why video is booming on the web! However, what about when instead of cutting...

IAB: Video Advertising Up 38% So Far This Year

Digital video advertising, in stark contrast to an expected dip for U.S. Internet advertising revenues in the first half of 2009 vs. 2008, has gone zooming off in the other direction. Overall, online ads are down 5.3 percent year-over-year, but video ads have grown 38...

STORYTELLING IN MARKETING

StoryFirst axiom – STORYTELLING ‘People respond to stories. The ability for your marketing to tell a story is vital in capturing the mind and the heart of your consumer’ American novelist Reynolds Price once said: “A need to tell and hear stories is essential to the...