by Dave Neelsen | Oct 24, 2009 | Content Marketing, Storytelling For Business, Uncategorized, Video Marketing
When people talk about online video they typically talk about videos like this one, the Minnesota wedding entrance choreographed to the Chris Brown ballad Forever. The video was published July 19, 2009, and it now has nearly 30 million views. It had nearly 19 million...
by Dave Neelsen | Oct 22, 2009 | Content Marketing, Storytelling For Business, Uncategorized
It’s frustrating to watch the sheer number of marketers tell a great story, but repurpose that story the same way in all their media. Ian Alexander over at Eat Media constantly harps (and rightfully so) on the concept that the story you tell in print versus...
by Dave Neelsen | Oct 21, 2009 | Uncategorized
Viral videos from UK companies Bensons for Beds and Johnnie Walker, and international electronics giant Sony topped the list of the 10 viral campaigns and videos selected by video-content distributor Goviral as the most interesting and innovative in August 2009. The...
by Dave Neelsen | Oct 18, 2009 | Content Marketing, Storytelling For Business, Uncategorized, Video Marketing
The article below was featured in the latest issue of ContentWise. ContentWise is a monthly eZine that I would recommend for anyone interested in content marketing. Standard subscription is free. More and more businesses are using video as part of their overall...
by Dave Neelsen | Oct 14, 2009 | Uncategorized
A Must See Video If you are interested in how our media behavior has changed and will change in the future, take a couple minutes and watch this video. Great example of how to promote a conference too....
by Dave Neelsen | Oct 13, 2009 | Content Marketing, Uncategorized, Video Marketing
Really interesting study on content marketing and custom publishing research led by King Fish Media with help from Hubspot, Upshot and Junta42. (Note: the study requires name and email to download and the 20-page eBook can be downloaded here). Here are the highlights...
