by Dave Neelsen | May 16, 2013 | Uncategorized, Video Marketing
By Amy Porterfield Social Media Examiner There’s no doubt that online video marketing is on the rise. Numerous studies and statistics prove that video works. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page...
by Dave Neelsen | Feb 2, 2012 | Storytelling For Business, Uncategorized, Video Marketing
Google’s recently joined the storytelling bandwagon– they’re calling the campaign “Search Stories” and several of the stories are actually quite good. They’re compelling spots and the brand message is clear, fun and engaging. By telling a story – Google is...
by Dave Neelsen | Dec 8, 2009 | Uncategorized
Celebrity chef Gordon Ramsay has built a reality-television empire with his abrasive style, ready arsenal of barbed insults and propensity for four-letter words. It all adds up to great television. But in the case of Kitchen Nightmares, which focuses on Ramsay’s...
by Dave Neelsen | Nov 30, 2009 | Uncategorized
NOVEMBER 25, 2009 From eMarketer.com In October 2009, Eyeblaster reported that creative was the key to more engaging rich media ads. Based on the research firm’s “Online Video Advertising: Doubles Engagement, Boosts ROI” bulletin, video grabs attention and has a...
by Dave Neelsen | Nov 5, 2009 | Uncategorized, Video Marketing
Check out this video with great insights by Greg Jarboe and from the fine folks at ReelSEO. And be sure to check out the Monty Python YouTube case study that he mentions. It’s truly enlightening to the potential of YouTube as both a direct marketing and sales...
by Dave Neelsen | Nov 1, 2009 | Uncategorized, Video Marketing, Video SEO
Thanks to Jeremy Scott at ReelSEO.com for the fine piece below. I had a really interesting and occasionally heated discussion with a client today about the purpose of video, and I thought it was worth a broader discussion. The issue was the use of online...
