by michaelneelsen | Feb 14, 2014 | Brand Storytelling, Storytelling, Storytelling For Business, Trends | Best Practices
By Michael Neelsen When most of us first start to dabble in storytelling, we fall into the trap of what I’ll call “and then” storytelling. How many copywriters write corporate scripts that are nothing more than a list of talking points, brand...
by michaelneelsen | Feb 4, 2014 | Brand Storytelling, Content Marketing, Storyteller News, Storytelling, Storytelling For Business, Trends | Best Practices
by Michael Neelsen The Super Bowl is the biggest brand storytelling day of the year. For one day, all the major brands that live and die with seductive imagery, features & benefits, and data & rhetoric suddenly decide to tell a story. Here are StoryFirst...
by michaelneelsen | Jan 28, 2014 | Brand Storytelling, Content Marketing, Storyteller News, Storytelling, Storytelling For Business, Trends | Best Practices
By Michael Neelsen Today we will be breaking down a brand story released by Starbucks to promote its new Veranda (blonde) Roast. First, Watch the Video This is a great example of brand storytelling. Let’s take it beat by beat. The Aesthetics The very first image...
by michaelneelsen | Dec 21, 2013 | Brand Storytelling, Company, Content Marketing, Storyteller News, Storytelling, Storytelling For Business, Trends | Best Practices
By Michael Neelsen StoryFirst Media was founded in Wisconsin, and as such, we are Green Bay Packers fans (another clue would be our 2012 award-winning documentary Last Day at Lambeau). This past Sunday, the Packers completed the biggest comeback for a win in their...
by michaelneelsen | Dec 14, 2013 | Brand Storytelling, Content Marketing, Movies, Storytelling, Storytelling For Business, Trends | Best Practices, Video Marketing
By Michael Neelsen In 1994, astrophysicist Kip Thorne wrote the book “Black Holes and Time Warps: Einstein’s Outrageous Legacy”. The title of the book sounds daunting. One would assume it to be filled with scientific theories and language that would surely alienate...
by michaelneelsen | Aug 27, 2013 | A Film Sense, Brand Storytelling, Movies, Storytelling, Storytelling For Business, Trends | Best Practices, Video Marketing
By Michael Neelsen On January 24, 1978, Steven Spielberg was sitting in a writers’ room with George Lucas and Lawrence Kasdan. They were hard at work structuring a story about a pseudo grave-robber in the 1930s who searches for the Lost Ark of the Covenant. That story...
