by Dave Neelsen | Sep 28, 2009 | Storytelling For Business
Mike Speiser recently wrote on the GigaOM Network that “our short-term memory is widely believed to have a capacity of seven elements, plus or minus two,” which is the reason, Speiser notes, “that U.S. phone numbers have seven digits.” If you connect items (or data...
by Dave Neelsen | Sep 26, 2009 | Social Media, Storytelling For Business, Uncategorized
How many papers do we print out, mark to be read later, or just put aside to get to when we have time? If we are lucky, we may find a chance to look at those papers at some point and if the authors are even luckier we might do more than quickly glance through them. At...
by Dave Neelsen | Sep 26, 2009 | Storytelling For Business
Remember that creative writing class you took your senior year of college because you wanted an easy elective? It turns out that dusting off the notebook where you wrote about plots and characters might be a way to help you lead your company. Organizational...
by Dave Neelsen | Sep 23, 2009 | Storytelling For Business
Everything old is new again, as the saying goes, and it’s certainly true about a communication tool that’s been around since the beginning of humanity. There’s no better way to convey ideas in a memorable way than to tell a story, either as part of...
by Dave Neelsen | Sep 20, 2009 | Storytelling For Business, Uncategorized, Video Marketing
Cold beer, a few friends, and fun stories just seem to follow. Here’s a fine example from our friends at Shiner Brewery in Shiner, Texas of how pairing a few musicians and their great beers resulted in some very fun stories that capture viewers. The shared...
by Dave Neelsen | Sep 20, 2009 | Storytelling For Business
By: Alain Thys In our million channel world, its is the brands whose customers tell the best stories, that win. Yet how often do we give them via The Ten Truths of Branded Storytelling | Futurelab – An international marketing strategy consultancy.
