by Dave Neelsen | Nov 24, 2012 | Storytelling For Business, Video Marketing
by Anupam Gupta Successful online advertising isn’t just about the channel — from search to display to video — it’s about storytelling. When ads incorporate narrative elements, they increase interaction rates and the audience’s...
by Dave Neelsen | Sep 28, 2012 | Social Media, Storyteller News, Storytelling For Business, Video Marketing, Video SEO
Here at StoryFirst we share every day our belief that telling your story via web video makes a big difference in your business. It makes your website more human, more accessible, and more appealing. And, when engaged in your other communications channels your videos...
by Dave Neelsen | Feb 2, 2012 | Storytelling For Business, Uncategorized, Video Marketing
Google’s recently joined the storytelling bandwagon– they’re calling the campaign “Search Stories” and several of the stories are actually quite good. They’re compelling spots and the brand message is clear, fun and engaging. By telling a story – Google is...
by Dave Neelsen | Jan 30, 2012 | Content Marketing, Storyteller News, Storytelling For Business
We live in a world of information overload. We’re flooded with data, facts, statistics and information in all forms. Definitive answers to specific questions are easily and immediately available from search engines. However, people want and need more than facts...
by Dave Neelsen | Jun 5, 2010 | Content Marketing, Social Media, Storytelling For Business
Below is an excellent recent post by Jay Baer from his blog Convince and Convert. It speaks volumes about the value of putting a plan first, not the tools. And, while Jay does not say it directly, his step #6: How Will You Be Human?, speaks directly to why your story...
by Dave Neelsen | Mar 25, 2010 | Storytelling For Business
Whether writing, acting or performing his legendary standup material, Bill Cosby’s goals are always the same — he wants to communicate, educate and, most importantly, connect. By to the gospel of Cosby, when you connect, people listen, and when they...
