by michaelneelsen | Feb 4, 2014 | Brand Storytelling, Content Marketing, Storyteller News, Storytelling, Storytelling For Business, Trends | Best Practices
by Michael Neelsen The Super Bowl is the biggest brand storytelling day of the year. For one day, all the major brands that live and die with seductive imagery, features & benefits, and data & rhetoric suddenly decide to tell a story. Here are StoryFirst...
by michaelneelsen | Jan 28, 2014 | Brand Storytelling, Content Marketing, Storyteller News, Storytelling, Storytelling For Business, Trends | Best Practices
By Michael Neelsen Today we will be breaking down a brand story released by Starbucks to promote its new Veranda (blonde) Roast. First, Watch the Video This is a great example of brand storytelling. Let’s take it beat by beat. The Aesthetics The very first image...
by michaelneelsen | Dec 21, 2013 | Brand Storytelling, Company, Content Marketing, Storyteller News, Storytelling, Storytelling For Business, Trends | Best Practices
By Michael Neelsen StoryFirst Media was founded in Wisconsin, and as such, we are Green Bay Packers fans (another clue would be our 2012 award-winning documentary Last Day at Lambeau). This past Sunday, the Packers completed the biggest comeback for a win in their...
by Dave Neelsen | Sep 28, 2012 | Social Media, Storyteller News, Storytelling For Business, Video Marketing, Video SEO
Here at StoryFirst we share every day our belief that telling your story via web video makes a big difference in your business. It makes your website more human, more accessible, and more appealing. And, when engaged in your other communications channels your videos...
by Dave Neelsen | Jan 30, 2012 | Content Marketing, Storyteller News, Storytelling For Business
We live in a world of information overload. We’re flooded with data, facts, statistics and information in all forms. Definitive answers to specific questions are easily and immediately available from search engines. However, people want and need more than facts...
