by michaelneelsen | Aug 27, 2013 | A Film Sense, Brand Storytelling, Movies, Storytelling, Storytelling For Business, Trends | Best Practices, Video Marketing
By Michael Neelsen On January 24, 1978, Steven Spielberg was sitting in a writers’ room with George Lucas and Lawrence Kasdan. They were hard at work structuring a story about a pseudo grave-robber in the 1930s who searches for the Lost Ark of the Covenant. That story...
by michaelneelsen | Jul 20, 2013 | Brand Storytelling, Storytelling, Storytelling For Business
By Michael Neelsen The human brain is hardwired to receive information in narrative form. If you wake up looking forward to wearing your new outfit to work and spill coffee on it, this thought might cross your mind: “My day just got off to a bad start.” This thought...
by michaelneelsen | Jul 8, 2013 | Brand Storytelling, Storytelling For Business, Trends | Best Practices, Video Marketing
By Michael Neelsen When was the last time you actually enjoyed watching a traditional corporate video? If you’re like me, it’s been a damn long time (if ever). So why do we keep making them? I’ll define what I mean by ‘corporate video’. A corporate...
by Dave Neelsen | Jun 19, 2013 | Brand Storytelling
What a great word, Action! In the world of film and video production it harkens to old world images of a director with megaphone and beret shouting action to get the cameras rolling. In the world of brand storytelling the word action takes on its greatest...
