When considering the options that restaurant owners have for marketing, and where best to spend their money, there are a lot of choices. What I am about to suggest will bring you new customers and will be inexpensive compared to other methods of marketing and...
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IAB: Video Advertising Up 38% So Far This Year
Digital video advertising, in stark contrast to an expected dip for U.S. Internet advertising revenues in the first half of 2009 vs. 2008, has gone zooming off in the other direction. Overall, online ads are down 5.3 percent year-over-year, but video ads have grown 38...
STORYTELLING IN MARKETING
StoryFirst axiom – STORYTELLING ‘People respond to stories. The ability for your marketing to tell a story is vital in capturing the mind and the heart of your consumer’ American novelist Reynolds Price once said: “A need to tell and hear stories is essential to the...
How to Tell a Story in Video: NPR’s Scott Simon and more
I loved this piece by National Public Radio’s Scott Simon on storytelling…and how to do it well in video: [youtube=https://www.youtube.com/watch?v=tiX_WNdJu6w&feature=player_embedded] To Scott’s excellent summary, we would add: Great stories don’t let the...
Give Your Website a Personal Touch – connecting with customers – Entrepreneur.com
Give Your Website a Personal Touch - connecting with customers - Entrepreneur.com Posted using ShareThis
Don’t Let Your Video Get Lost in the Crowd
Expert insights to create content that gets you noticed. Video used to be the domain of only the largest companies with the biggest marketing budgets. But the explosion of online video sharing sites has given companies of all sizes the opportunity to create and...
Using Web Video Marketing To Improve Profits
Entrepreneurs from all over the world are realizing the value in web video marketing. This is a new and improved way to reach your selected audience and offer them a whole new way to connect to your online business. Think of it like shooting a commercial especially...
100 Greatest Hits of YouTube in 4 Minutes
Who has the time to watch all the viral youtube hits of the last few years? Well clearly it appears I do after recognizing nearly all of the top 100 greatest hits of YouTube cleverly packed into 4 Minutes: Which one puts the biggest smile on your face?...
The Value of Web Video
https://www.youtube.com/watch?v=N_TjaL1MTEU Adding video can be the single best way to step-up your website. In a world where a search for “attorney” yields 260,000,000 (that's 260 million!) results in 0.23 seconds, you have about that same amount of time to capture...
What are the Advantages of Web Video Marketing?
What can you do better with web video marketing than with more traditional static media? Lots of stuff! Engage Your Customer As we’ve discussed, and as you’ve probably observed yourself, video is more engaging than static images or texts could ever be. Web video is...
B2B Video: Waters Customer Testimonial Campaign a Hit
“We wanted to bring new life to our brand message — The Science of What’s Possible,” says Clare Hovan, Manager of Global Branding and Advertising for Waters Corporation (Milford, MA). Clare and her team, headed up by Diane Meador, Senior Director of Worldwide...
Storytelling Helps Us Remember More than the Standard Seven Data Points
Mike Speiser recently wrote on the GigaOM Network that “our short-term memory is widely believed to have a capacity of seven elements, plus or minus two,” which is the reason, Speiser notes, “that U.S. phone numbers have seven digits.” If you connect items (or data...
Don’t Write A Paper, Tell A Story
How many papers do we print out, mark to be read later, or just put aside to get to when we have time? If we are lucky, we may find a chance to look at those papers at some point and if the authors are even luckier we might do more than quickly glance through them. At...
How Storytelling Can Help Your Company
Remember that creative writing class you took your senior year of college because you wanted an easy elective? It turns out that dusting off the notebook where you wrote about plots and characters might be a way to help you lead your company. Organizational...
Word-of-Mouth at It’s Best: Storytelling.
Everything old is new again, as the saying goes, and it's certainly true about a communication tool that's been around since the beginning of humanity. There's no better way to convey ideas in a memorable way than to tell a story, either as part of your message or,...
Your Husband: Slightly Dumber Than a Dog
MarketingProfs Articles : Your Husband: Slightly Dumber Than a Dog Shared via AddThis
12 oz. Stories
Cold beer, a few friends, and fun stories just seem to follow. Here's a fine example from our friends at Shiner Brewery in Shiner, Texas of how pairing a few musicians and their great beers resulted in some very fun stories that capture viewers. The shared experiences...
The Ten Truths of Branded Storytelling
By: Alain Thys In our million channel world, its is the brands whose customers tell the best stories, that win. Yet how often do we give them via The Ten Truths of Branded Storytelling | Futurelab – An international marketing strategy consultancy.
Why Storytelling Is Critical For Business
A few brief snips from leading storytelling practitioners on why storytelling is critical for your business today ... "The implications of Web 2.0 and technological innovation on humankind are staggering. As I like to describe it, “the means of story production have...
Keep Walking
Looking for a well executed example of great storytelling that's fun, engaging, and just plain works - over 103,000 views and spreading fast as of this posting - watch "The Man Who Walked Around The World". It's a five-minute commercial/short film for Johnnie Walker,...