by Anupam Gupta Successful online advertising isn't just about the channel -- from search to display to video -- it's about storytelling. When ads incorporate narrative elements, they increase interaction rates and the audience's willingness to consider the product,...
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4 Online Video Marketing Survial Tactics For Your Small Business
Have you noticed that the number of companies now switching their operations online is increasing all the time? E-commerce is now overtaking regular means of trade in various sectors. If you want to maximize your profits online then it is essential that you understand...
Ten compelling reasons to add video to your website and beyond.
Here at StoryFirst we share every day our belief that telling your story via web video makes a big difference in your business. It makes your website more human, more accessible, and more appealing. And, when engaged in your other communications channels your videos...
Google Joins the Storytelling Bandwagon: Still Room for You!
Google’s recently joined the storytelling bandwagon– they’re calling the campaign “Search Stories” and several of the stories are actually quite good. They're compelling spots and the brand message is clear, fun and engaging. By telling a story - Google is the vehicle...
Tell More Stories: It’s Good for Business.
We live in a world of information overload. We're flooded with data, facts, statistics and information in all forms. Definitive answers to specific questions are easily and immediately available from search engines. However, people want and need more than facts to be...
Turning Left When They Think You’ll Turn Right
“No scene that doesn’t turn.” Such is the motto of Robert McKee’s bible for storytellers, Story. Until I read his book a couple years ago and started hearing more and more screenwriters refer to “turns” and “reversals” and “turning left when they think you’ll turn...
Mad Men’s Don Draper Would Be Dead Well Before The Online Video Era, Says Show Creator
Love this column by Grant Crowell over at REELSEO. If you enjoy Mad Men as much as we do at StoryFirst, you'll love this read as well! By Grant Crowell at REELSEO ... I was the first reporter to gleam this information from Matt Weiner, creator of the critically...
Mobile Video to Double Reach by 2013
$1.34 billion in revenues predicted by 2014 The population of mobile video viewers in the US will grow nearly 30% in 2010 to reach 23.9 million, according to eMarketer’s forecasts. The still represents a reach of only 7.7% of the total population and less than 10% of...
The 7 Steps to Creating a Social Media Strategy
Below is an excellent recent post by Jay Baer from his blog Convince and Convert. It speaks volumes about the value of putting a plan first, not the tools. And, while Jay does not say it directly, his step #6: How Will You Be Human?, speaks directly to why your story...
Storytelling remains Cosby’s foundation | The Augusta Chronicle
Whether writing, acting or performing his legendary standup material, Bill Cosby's goals are always the same -- he wants to communicate, educate and, most importantly, connect. By to the gospel of Cosby, when you connect, people listen, and when they listen, they can...
Video engagement on social networks, a pattern emerges.
Interesting insight comparing social networks and online video engagement. Looks like more fuel for the Twitter-splosion. Also, notice even at the high point we're not past 2 minutes. See for yourself here.
2010 Predictions Round-Up
Over the course of December eMarketer weighed in with predictions for 2010 trends in several key areas. The following are a few highlights. Seven predictions from eMarketer CEO Geoff Ramsey. Ad dollars will continue to accelerate their move from traditional to...
Upcoming Facebook changes: 7 things brands need to know
Facebook recently announced a series of changes to its platform, and the roadmap has a substantial impact on how brands approach building a Facebook presence. While changes to Facebook's platform are nothing new, this is the first time the company has announced a...
What Any Business Can Learn From Chef Gordon Ramsay
Celebrity chef Gordon Ramsay has built a reality-television empire with his abrasive style, ready arsenal of barbed insults and propensity for four-letter words. It all adds up to great television. But in the case of Kitchen Nightmares, which focuses on Ramsay's...
How Engaging Is Online Video? VERY
NOVEMBER 25, 2009 From eMarketer.com In October 2009, Eyeblaster reported that creative was the key to more engaging rich media ads. Based on the research firm’s “Online Video Advertising: Doubles Engagement, Boosts ROI” bulletin, video grabs attention and has a...
Reformat, Reuse, Recycle: 5 Strategies to Stretch your Marketing Content
From: MarketingSherpa SUMMARY: Your marketing content library can be an incredible resource in lean economic times. You have opportunities to repurpose, reformat and reuse that content for new lead generation campaigns. We’ve collected five examples of clever content...
Online Video Now Used by 84% of Marketers
The following is from MarketingCharts.com An overwhelming majority (83.5%) of brand and agency marketers in a recent study say they currently are using some type of online video in their marketing efforts, and most expect their use of the medium to grow in the coming...
7 of the Most Inspiring Video Stories on the Web
By Josh Catone - Mashable.com Video is the perfect vehicle for an inspiring story because it can make the story come alive like no other medium. Below is a list of 7 of the most of the inspiring videos on the web, embedded so you can watch them here. Each video, which...
The Power of YouTube Marketing – A Monty Python Success Story
Check out this video with great insights by Greg Jarboe and from the fine folks at ReelSEO. And be sure to check out the Monty Python YouTube case study that he mentions. It's truly enlightening to the potential of YouTube as both a direct marketing and sales...
5 Things Video Will Replace in Your Business
It’s easy to forget just how many different ways video can enhance communications. Anywhere there is a repeatable (and often complex) message, video can lend a helping hand to tell that story more efficiently and in some cases tell it better. We’re highlighting 5 of...