by michaelneelsen | Dec 14, 2013 | Brand Storytelling, Content Marketing, Movies, Storytelling, Storytelling For Business, Trends | Best Practices, Video Marketing
By Michael Neelsen In 1994, astrophysicist Kip Thorne wrote the book “Black Holes and Time Warps: Einstein’s Outrageous Legacy”. The title of the book sounds daunting. One would assume it to be filled with scientific theories and language that would surely alienate...
by michaelneelsen | Sep 6, 2013 | A Film Sense, Brand Storytelling, Content Marketing, Movies, Storytelling, Storytelling For Business, Video Marketing
By Michael Neelsen Back in 2011 when I was deep in editing for my documentary Last Day at Lambeau, I realized the movie didn’t work and I was mere weeks away from film festival submission deadlines. The movie was about the relationship between sports fans and their...
by michaelneelsen | Aug 27, 2013 | A Film Sense, Brand Storytelling, Movies, Storytelling, Storytelling For Business, Trends | Best Practices, Video Marketing
By Michael Neelsen On January 24, 1978, Steven Spielberg was sitting in a writers’ room with George Lucas and Lawrence Kasdan. They were hard at work structuring a story about a pseudo grave-robber in the 1930s who searches for the Lost Ark of the Covenant. That story...
by michaelneelsen | Jul 20, 2013 | Brand Storytelling, Storytelling, Storytelling For Business
By Michael Neelsen The human brain is hardwired to receive information in narrative form. If you wake up looking forward to wearing your new outfit to work and spill coffee on it, this thought might cross your mind: “My day just got off to a bad start.” This thought...
by michaelneelsen | Jul 8, 2013 | Brand Storytelling, Storytelling For Business, Trends | Best Practices, Video Marketing
By Michael Neelsen When was the last time you actually enjoyed watching a traditional corporate video? If you’re like me, it’s been a damn long time (if ever). So why do we keep making them? I’ll define what I mean by ‘corporate video’. A corporate...
