by Dave Neelsen | Oct 18, 2009 | Content Marketing, Storytelling For Business, Uncategorized, Video Marketing
The article below was featured in the latest issue of ContentWise. ContentWise is a monthly eZine that I would recommend for anyone interested in content marketing. Standard subscription is free. More and more businesses are using video as part of their overall...
by Dave Neelsen | Oct 16, 2009 | Video Marketing
Video for video’s sake is not the right approach in using this tool for b-to-b direct marketing efforts. A more strategic plan that has proven to produce good results, explains Brightcove, an on-demand video platform provider, in its whitepaper B2B Marketing...
by Dave Neelsen | Oct 15, 2009 | Social Media
The largest charitable organizations in the US far outpace the business world and academia in both their use of and familiarity with social media and their measurement of online buzz, according to a study by the University of Massachusetts Dartmouth Center for...
by Dave Neelsen | Oct 15, 2009 | Video Marketing
A few months ago YouTube announced that organizations that are in the YouTube Nonprofit Program would be able to use the overlay advertising feature to create donation links. They call the feature “Call To Action” and said that in their first test of this,...
by Dave Neelsen | Oct 14, 2009 | Uncategorized
A Must See Video If you are interested in how our media behavior has changed and will change in the future, take a couple minutes and watch this video. Great example of how to promote a conference too....
