by Dave Neelsen | May 30, 2014 | Storytelling
This is a fabulous GUEST POST by Shawn Amos from the most excellent web publication FleischmanHillard TRUE. TRUE is is an award-winning online magazine that features insights from thought leaders in the worlds of communications, marketing and media. We highly...
by Dave Neelsen | Jan 31, 2014 | Video Marketing
By Michael Neelsen Today we will be breaking down a brand story released by Starbucks to promote its new Veranda (blonde) Roast. First, Watch the Video https://www.youtube.com/watch?v=HtBtHxSDpa0 This is a great example of brand storytelling. Let’s take it beat...
by Dave Neelsen | Jun 19, 2013 | Brand Storytelling
What a great word, Action! In the world of film and video production it harkens to old world images of a director with megaphone and beret shouting action to get the cameras rolling. In the world of brand storytelling the word action takes on its greatest...
by Dave Neelsen | May 17, 2013 | Storytelling For Business, Video Marketing
Putting a web video on page one of your website is not about information, it is not about product presentation, it is about trust establishment. As this article will explain, giving visitors to your website a chance to see you the owner – face-to-face in a web...
by Dave Neelsen | May 16, 2013 | Uncategorized, Video Marketing
By Amy Porterfield Social Media Examiner There’s no doubt that online video marketing is on the rise. Numerous studies and statistics prove that video works. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page...
