Video SEO Archives - StoryFirst Media Website https://storyfirstmedia.com/category/video-seo/ Fri, 28 Sep 2012 18:32:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.4 https://storyfirstmedia.com/wp-content/uploads/2021/12/cropped-SF-Logo-Vector-32x32.jpg Video SEO Archives - StoryFirst Media Website https://storyfirstmedia.com/category/video-seo/ 32 32 Ten compelling reasons to add video to your website and beyond. https://storyfirstmedia.com/ten-compelling-reasons-to-add-video-to-your-website-and-beyond/ Fri, 28 Sep 2012 18:32:31 +0000 http://storyfirstgroup.wordpress.com/?p=467 Here at StoryFirst we share every day our belief that telling your story via web video makes a big difference in your business. It makes your website more human, more accessible, and more appealing. And, when engaged in your other communications channels your videos will improve the effectiveness of those as well. However telling stories […]

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]]> Here at StoryFirst we share every day our belief that telling your story via web video makes a big difference in your business. It makes your website more human, more accessible, and more appealing. And, when engaged in your other communications channels your videos will improve the effectiveness of those as well.

However telling stories via video is what we do at StoryFirst, and you’d probably expect us to say that. So, to support our story of “the power of web video” – here are ten top statistics from research findings of recent industry studies. We think you’ll agree that these statistics make quite a compelling case for web video to tell your stories!

1. “Brands using online video have seen lifts of 20% to 40% in terms of incremental buying, with conversions that are twice the rate of other media.” (1)
2. 21% of retail web video viewers make a purchase online. (1)
3. 26% of retail web video viewers visit a store. (2)
4. 21% of retail web video viewers request more information. (1)
5. Video landing pages generate four to seven times higher engagement and response rates than static image and text landing pages. (3)
6. Well-optimized video is fifty-three times more likely than text to appear on the front page of Google. (4)
7. 68% of the top 50 Internet retailers use web video. (5)
8. 71% of Internet users watch video. (1)
9. 65% of all videos are viewed between 9am and 5pm, Monday to Friday. (1)
10. 33% of middle managers under 50 view work-related videos every day. (1)

SOURCES:
(1) Chris Crafton, CMO, eCorpTV.com, reported by Target Marketing at a Philadelphia
Direct Marketing Association networking and breakfast meeting.
(2) BIA/Kelsey User View study data, February 2010, reported by Turnhere.com.
(3) SearchEngineWatch, February 2010.
(4) Forrester Research, January 2010.
(5) Internet Retailer, July 2010.

What are your experiences with using video on your website and to tell your stories? Please share with us!
And, if you’d like to talk further about how web video can help you or your organization in Madison, give us a call – In Madison, WI 608-576-0174 or Austin, TX 512-782-9992.

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]]> Your Video: Is It A Vehicle Or A Destination? https://storyfirstmedia.com/your-video-is-it-a-vehicle-or-a-destination/ Mon, 02 Nov 2009 01:55:26 +0000 http://storyfirstgroup.wordpress.com/?p=287 Thanks to Jeremy Scott at ReelSEO.com for the fine piece below. I had a really interesting and occasionally heated discussion with a client today about the purpose of video, and I thought it was worth a broader discussion. The issue was the use of online video—specifically with YouTube in this instance—and how it’s intended purpose […]

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]]> departure3 Thanks to Jeremy Scott at ReelSEO.com for the fine piece below.

I had a really interesting and occasionally heated discussion with a client today about the purpose of video, and I thought it was worth a broader discussion.

The issue was the use of online video—specifically with YouTube in this instance—and how it’s intended purpose drives the SEO, link-building, and other various marketing efforts supporting the video.

The client had set aside a budget for creating some videos, and had ideas all over the map for what the content of those videos would be. They were pretty adamant about creating a viral campaign, involving Digg and Stumble Upon and links—clearly this client was a bit ahead of the curve in having read up and grasped the basic concepts of online marketing.

They wanted to leverage YouTube, primarily to avoid bandwidth costs and reach an audience that might not find them otherwise.

Everything was tracking pretty well and I thought I was headed for the smoothest consulting gig of my brief career… until we got to the topic of the actual videos themselves.

This client wanted to create a series of training videos, and not just any training videos—but videos specifically related to a proprietary piece of software that serves as one of their core products. And that’s when the red flags started going up.

From here the conversation went something like this:

For the remainder of this article go to: ReelSEO.com

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