by Dave Neelsen | Nov 30, 2009 | Uncategorized
NOVEMBER 25, 2009 From eMarketer.com In October 2009, Eyeblaster reported that creative was the key to more engaging rich media ads. Based on the research firm’s “Online Video Advertising: Doubles Engagement, Boosts ROI” bulletin, video grabs attention and has a...
by Dave Neelsen | Nov 11, 2009 | Content Marketing
From: MarketingSherpa SUMMARY: Your marketing content library can be an incredible resource in lean economic times. You have opportunities to repurpose, reformat and reuse that content for new lead generation campaigns. We’ve collected five examples of clever content...
by Dave Neelsen | Nov 9, 2009 | Video Marketing
The following is from MarketingCharts.com An overwhelming majority (83.5%) of brand and agency marketers in a recent study say they currently are using some type of online video in their marketing efforts, and most expect their use of the medium to grow in the coming...
by Dave Neelsen | Nov 8, 2009 | Content Marketing
By Josh Catone – Mashable.com Video is the perfect vehicle for an inspiring story because it can make the story come alive like no other medium. Below is a list of 7 of the most of the inspiring videos on the web, embedded so you can watch them here. Each video,...
by Dave Neelsen | Nov 5, 2009 | Uncategorized, Video Marketing
Check out this video with great insights by Greg Jarboe and from the fine folks at ReelSEO. And be sure to check out the Monty Python YouTube case study that he mentions. It’s truly enlightening to the potential of YouTube as both a direct marketing and sales...