by Dave Neelsen | Oct 21, 2009 | Uncategorized
Viral videos from UK companies Bensons for Beds and Johnnie Walker, and international electronics giant Sony topped the list of the 10 viral campaigns and videos selected by video-content distributor Goviral as the most interesting and innovative in August 2009. The...
by Dave Neelsen | Oct 20, 2009 | Social Media
Marketers Will Find Themselves Making Moves They Don’t Want to Unless They Have a Real Strategy Two words: “reputational triangulation.” That’s our new reality in managing brands. This became obvious to me after spending countless hours talking...
by Dave Neelsen | Oct 18, 2009 | Content Marketing, Storytelling For Business, Uncategorized, Video Marketing
The article below was featured in the latest issue of ContentWise. ContentWise is a monthly eZine that I would recommend for anyone interested in content marketing. Standard subscription is free. More and more businesses are using video as part of their overall...
by Dave Neelsen | Oct 16, 2009 | Video Marketing
Video for video’s sake is not the right approach in using this tool for b-to-b direct marketing efforts. A more strategic plan that has proven to produce good results, explains Brightcove, an on-demand video platform provider, in its whitepaper B2B Marketing...
by Dave Neelsen | Oct 15, 2009 | Social Media
The largest charitable organizations in the US far outpace the business world and academia in both their use of and familiarity with social media and their measurement of online buzz, according to a study by the University of Massachusetts Dartmouth Center for...
