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How Storytelling Can Help Your Company

Remember that creative writing class you took your senior year of college because you wanted an easy elective? It turns out that dusting off the notebook where you wrote about plots and characters might be a way to help you lead your company. Organizational storytelling is slowly but surely becoming a hot strategy for conveying important information … Continued

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Why Storytelling Is Critical For Business

A few brief snips from leading storytelling practitioners on why storytelling is critical for your business today … “The implications of Web 2.0 and technological innovation on humankind are staggering. As I like to describe it, “the means of story production have become democratized”. … In a complex, interdependent world where worldviews and value systems … Continued

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