Our Philosophy
There are many definitions of story. But we believe every compelling brand story has four essential elements. Allow us …
Character
Who is your story about? What do they do, rather than what they say they do? Remember, character is behavior.
Universal Values
What is your story really about? What does your character/brand stand for? This is what connects with your audience on a gut level.
High Stakes
Why should I care about your story? Put your universal values at risk! A story without high stakes is boring.
Dramatic Choice
What happens in your story? All stories revolve around a dramatic decision that defines your character/brand. The right choice is inspiring.
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