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Non-Profits ‘Outblog’ Private Sector

The largest charitable organizations in the US far outpace the business world and academia in both their use of and familiarity with social media and their measurement of online buzz, according to a study by the University of Massachusetts Dartmouth Center for Marketing Research, which found that 89% of non-profits used some form of social media in 2008.

The study, which included interviews with 76 executives at America’s largest charities as defined by Forbes, compares organizational adoption of social media tools – including blogs, podcasts, message boards, social networking, video blogging and wikis – in 2007 and 2008.

For key findings, check out this link …