Google’s recently joined the storytelling bandwagon– they’re calling the campaign “Search Stories” and several of the stories are actually quite good. They’re compelling spots and the brand message is clear, fun and engaging.
By telling a story – Google is the vehicle instead of the concentration – the audience can stay engaged and exposed to multiple Google business units.
Below, I share a couple that I liked – let me know your thoughts!
Parisian Love
[youtube=https://www.youtube.com/watch?v=nnsSUqgkDwU]
Out of Office
[youtube=https://www.youtube.com/watch?v=7EEPU65nF1U]