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How Storytelling Creates a Need for Your Data

By Michael Neelsen In 1994, astrophysicist Kip Thorne wrote the book “Black Holes and Time Warps: Einstein’s Outrageous Legacy”. The title of the book sounds daunting. One would assume it to be filled with scientific theories and language that would surely alienate any readers without a degree in astronomy or cosmology. So Mr. Thorne opened […]

You Are Your Story’s Hero

By Michael Neelsen Back in 2011 when I was deep in editing for my documentary Last Day at Lambeau, I realized the movie didn’t work and I was mere weeks away from film festival submission deadlines. The movie was about the relationship between sports fans and their heroes through the prism of Brett Favre’s separation […]

Demonstrate. Don’t Explain.

By Michael Neelsen On January 24, 1978, Steven Spielberg was sitting in a writers’ room with George Lucas and Lawrence Kasdan. They were hard at work structuring a story about a pseudo grave-robber in the 1930s who searches for the Lost Ark of the Covenant. That story would eventually become the first Indiana Jones film. […]

16 Tips for Successful Online Video Marketing

By Amy Porterfield Social Media Examiner There’s no doubt that online video marketing is on the rise. Numerous studies and statistics prove that video works. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. That’s a pretty impressive stat! Online video […]

Tell Me A Story: How Video Ads Can Drive The Best Results Online

by Anupam Gupta Successful online advertising isn’t just about the channel — from search to display to video — it’s about storytelling. When ads incorporate narrative elements, they increase interaction rates and the audience’s willingness to consider the product, react, or even move towards a purchase. Savvy advertisers know that nothing tells a story better […]

4 Online Video Marketing Survial Tactics For Your Small Business

Have you noticed that the number of companies now switching their operations online is increasing all the time? E-commerce is now overtaking regular means of trade in various sectors. If you want to maximize your profits online then it is essential that you understand and implement the latest techniques in internet marketing. In 2010 this […]